Sasha Kasiuha
Sasha Kasiuha is a New York-based multidisciplinary director who merges cinema, fashion, and technology. Known for his avant-garde approach, he integrates AI, immersive storytelling, and cultural critique to create boundary-pushing experiences.
The Couture of Cinema: Nighthawk and the Fusion of Fashion and Film Kasiuha's Nighthawk, directed for Maison Margiela's Artisanal collection, redefined fashion filmmaking by blending documentary, horror, and live performance. Narrated by John Galliano, it introduced "dimensional splitting," a technique where characters transition from screen to reality.
During its Paris premiere at Cinéma Le Balzac, lead actor Frederic Bittner stepped from the screen into the audience, embodying the film's critique of digital oversaturation and fast fashion. The recurring line, "Would you like to take a walk with me, offline?" became a manifesto for reconnection with craftsmanship.
Featuring Pat McGrath's sculptural makeup techniques, Nighthawk blurred the line between human and object, earning praise from V Magazine as a "reverberation breaking free from data-driven taste."
Reimagining Live Performance: AI-Generated Concert Visuals As Content Director for Madonna's Celebration Tour (2023-2024), Kasiuha pioneered AI-generated visuals, using Runway's Gen-1 and Gen-2 models to create fluid, evolving backdrops. Unlike pre-rendered CGI, his AI-driven visuals dynamically reacted to the performance, transforming the stage into a living, immersive entity.
Political Theater: Art as Protest and Provocation Kasiuha co-directed a tribute to AIDS victims, merging archival footage with raw visuals to highlight systemic neglect. The New York Times described it as "a moving and trenchant piece of political theater," underscoring his ability to fuse activism with visual storytelling.
Blurring Reality and Fiction: The Art of Dimensional Splitting Kasiuha disrupts conventional storytelling, collapsing boundaries between physical and digital spaces. Whether through Nighthawk's live transitions or the AI-driven landscapes of Celebration Tour, he explores the elasticity of perception, proving that storytelling is never confined to a single medium.
Kasiuha challenges the very nature of storytelling, proving that cinema, technology, and performance can merge into an ever-evolving, immersive reality.