Niharika NM is an Indian digital content creator with over 6 million followers across various social media platforms. She is the first Indian creator to have a guest appearance on the global Netflix series - Big Mouth, alongside Megan Thee Stallion, Jordan Peele, and others. She is recognized for her humorous content and has worked with top global and Indian celebrities like John Legend, Priyanka Chopra, Aamir Khan, Ranbir Kapoor, Mahesh Babu, Rocking Star Yash, Shubhman Gill, and others. In 2022, Niharika won the Youth Icon - Entertainer of the Year at the World Influencers and Bloggers Awards (WIBA) at Cannes, becoming one of the few Indian creators to have achieved this. She has appeared on the Forbes 100 Digital Stars list of 2023 and was featured on Forbes Asia 30 under 30 in 2022. She was announced "Digital Creator of the Year" by Grazia Millennial Awards 2023.