Jai Basantu Singh, is an Indian producer, director and a writer who explores relationships and adversity on reel. He has been the winner of '3 International Promax Award' for the best campaign. Jai Basantu has been a part of multiple genres in the entertainment world from TV shows, AD films, Music videos to well known campaigns. He has produced and directed a Marathi movie '9 Mahine 9 Diwas', naming popular TV shows he has directed are Yeh Rishta Kya kehlata Hai, Yeh Un Dino Ki Baat , Jamai Raja, Ishq Ka Rang Safed and many more. To name campaigns for Zee Cine Awards, Nach Baliye, Sa Re Ga Ma, Music video for Thank You Sachin A Tribute by Google Music for Sachin Tendulkar, a tv show Diya Aur Baatein Hum and commercial for Kissan campaign. His Debut Hindi Film Janhit Mein Jaari starring Nushrratt Bharuccha is running in cinemas. He is Screenplay Writer and director of the film.