Amidst a sea of young news reporters competing for the next scoop, Choi In Ha finds herself in a tricky position, as she cannot tell a lie without a dead giveaway: breaking into a violent hiccup. Meanwhile, first-year reporter Choi Dal Po proves his remarkable memory and communication skills by downplaying his good looks with a dumpy veneer of bad hair and clothing. But in a world where hard facts rule, how far can you get by lying?

Set in the 19th century, when lowly butcher Dol Moo-Chi refuses to carry out an assignment, his failure causes tragedy to unfold upon his family and himself. As Dol Moo-Chi is about to be executed, a group of righteous thieves known as Kundo arrive.